About Pretty New


Since 2014 we have planted a seed that unites what we love most: fashion, with what we most believe in: conscious consumption. These two points led us to the creation of Prettynew.

We defend the cause that each product has continuity, history, arouses emotions and makes each one of us unique.

In a world of unrestrained consumption, we want to make it a little “healthier” by recycling fashion. Giving them new owners and new possibilities is our mission.

We are a second-hand luxury consignment enterprise. Our products are selected from a careful curation process to create a complete experience around our universe. We guarantee the quality and, above all, the authenticity of each product that enters our website.

AUTHENTICITYis the main and greatest value of our brand, that's why we highlight it in uppercase. We only work with products previously evaluated and approved under our rigorous evaluation process.


The brain behind PN

Gabriella Constantino Leal, the name and insight behind Prettynew’s curation. Fashion and the internet are her passion, the second-hand concept, a philosophy. With a background in schools like European Business School, Central Saint Martins and Istituto Marangoni, she gathered what she learned and created a space where consuming fashion makes much more sense.