Authenticity

Authenticity is our main concern. Our team studies each piece received and guarantees that the products sold are 100% authentic!

All items go through a rigorous and brand-specific authenticity process. Our team inspects all items, from codes, specific serial numbers, hologram labels, product material, dust bags, hardwares and sewing.

Although prices seem low on some items, this does not in any way compromise the authenticity of the product. The price of the product is established together with its owner, and the supplier may prefer to make it available for a more attractive price in order to sell quickly.

If you’re still insecure with your purchase, we are committed to return the full amount paid for the product, if, in a rarest case, the product is confirmed to be unauthentic. Just do not remove the label and contact us through of the e-maill: contato@prettynew.com.br.

Authenticity is our main concern. Our team studies each piece received and guarantees that the products sold are 100% authentic!

All items go through a rigorous and brand-specific authenticity process. Our team inspects all items, from codes, specific serial numbers, hologram labels, product material, dust bags, hardwares and sewing.

Although prices seem low on some items, this does not in any way compromise the authenticity of the product. The price of the product is established together with its owner, and the supplier may prefer to make it available for a more attractive price in order to sell quickly.

If you’re still insecure with your purchase, we are committed to return the full amount paid for the product, if, in a rarest case, the product is confirmed to be unauthentic. Just do not remove the label and contact us through of the e-maill: contato@prettynew.com.br.

We have the highest commitment to the quality and authenticity of the products available on our website.

BALENCIAGA

Balenciaga bags have an internal label with a code/serial number. The hardwares must be thick and rounded (not thin or square), in addition, the rivets must be rounded and not square. The Zippers must have the name "Lampo" engraved or the Balenciaga ‘B’. The Balenciaga bag has a unique characteristic, which is the aged leather. Since the Autumn/Winter 2007 collection the brand started using sheep leather instead of goat leather, due to the scarcity of the same. It’s leather is very unique and therefore usually fakes can be easily recognized by our experts.

HERMES

Hermes only uses top quality leather the come from all over the world. The colour of the bag is very important to make sure that it is authentic, it should not appear to be painted. The metals used by the brand are very unique and specific. Most Birkins have four "nails" at the feet, but, larger sizes can have a line of "nails" in the middle as well. The Birkin bags have two stamps: a heat stamp with the name Hermes and the blind stamp, which indicates the year that bag was made and the craftsman who created it - this way, if you need to fix something, the bag can be returned to the same craftsman for repair. The heat stamp, is printed on sheet metal matching the color of the metals, but the blind stamp should be barely visible. The imitations often make the blind stamp bigger or heavier/thicker. While the authentic ones are difficult to see, the replicas make them evident.

BOTTEGA VENETA

The Bottega Veneta bags have a perfect "Intrecciato" work with braided leather. The classic material used by Bottega is Nappa leather, but we also see special materials used for limited editions. Currently, all Bottega Veneta bags have a small rectangular authenticity label sewn into the lining, usually on the inside pocket. These labels are off-white with black letters, and are written on the front "Bottega Veneta - MADE IN ITALY" or just "BOTTEGA VENETA" and on the back they have a serial number or model. In vintage bags, the fabric coverings may have printed " Bottega Veneta ", " BV ", or the butterfly seal often used by the brand. The zippers used are always of high quality and should not deform. Almost always all metals used in the bag should have the logo engraved and should follow a pattern. For example: if the zipper of the bag is bronze then all the rest of the hardwares should be bronze.

CHANEL

Chanel has hologram signature stickers that contain a serial number, usually consisting of 7 or 8 digits. The number must match that of the black authenticity card (if available). These holograms have changed a lot over the last decade, before the 1980s, the bags did not have hologram stickers or authenticity cards, but still there are other ways to ensure the authenticity of your vintage bag. The logo engraved on the inside of the bag must always have written "CHANEL" (usually in the same color as the bag hardware) and must be correctly spaced and aligned. The "patchwork" of the classic Chanel bag must fit perfectly when the "flap" is closed, making the alignment of the outside meet the "flap". As for the "CC" hardware, the C on the right should pass over the C on top and below it should be the opposite (the left over the right).

CHLOÉ

All Chloé bags, are made of only excellent materials. The leather or suede should be soft and smooth and the seam should be uniform and flawless. Inside the inner pocket there is a specific serial number.

CHRISTIAN DIOR

Christian Dior bags have a serial number normally located inside the bag on the back of the brand label. In addition, the dust bag that comes with the bag should be white cotton with the logo in gray.

FENDI

The Fendi brand uses a Canvas fabric with the "FF" logo inverted. The "Fs" should never touch. The "FF" buckle, as it appears on the famous Baguette, must be symmetrical with the 'arm' of the "Fs", not exceeding half the buckle and the other hardware must have written 'Fendi' as well. Another famous bag, the Spy, at the top of the buckle must have some kind of transparent beveled glass. The purse must be fixed by flat head screws and must have a two-piece hinge. The braiding of the straps and the clasp should also be observed, making sure that the braids continue to the edges, remaining well fixed and close to the seams. The Fendi 2 Jours and 3 Jours has a metal bar in the length of the upper opening of the bag, which should be well fixed by 4 hexagonal screws. In addition, all Fendi made after 1980, must come with a serial number stamped on the lining or engraved on an inner label. When there is a leather or silver label on the inside, it must have "Fendi Made in Italy" written on it. The serial number is a 15 to 17 digit number. The most recent Fendi bags should have a hologram label, check that it has a great holographic effect, because even some good fakes can replicate the adhesive.

GUCCI

The "GG's" of the Canvas fabric must be symmetrically aligned, legible and easy to see. The bags must have an internal label with the printed mark and the writing "Made in Italy". Behind this label you will find an internal manufacturing code. The leather GG must always be engraved in low relief, not printed. The hardware must be heavy and well made, usually accompanied by the logo. The zippers should always be made of metal or plastic, if it is metal it should have the logo engraved. We also look at the bag that comes with the bag (when available). It must contain the logo well stamped, without being blurred.

JIMMY CHOO

In the authentic Jimmy Choo bags, the writing "JIMMY CHOO" must always be in capital letters, besides being centered between the 'heads' of the screws. The brand's hardware and clasp are always heavy. The leather or suede should be soft and smooth and the seam should be uniform and flawless.

MARC JACOBS

Marc Jacobs bags have a serial code and the symbol "RiRi", "Lampo", or "MJ" on the zippers.

PRADA

Prada bags always come with a plastic authenticity card, approximately the size of a credit card, which contains a serial number, bag material name and color, and a bar code. In addition they should contain a small white label with 2 or 3 numbers written in black in the inside pocket. Prada bags are among the most difficult to cite which is the best way to analyze the details of authenticity, as each style has unique coatings, zippers and materials. We always check the hardware, seams and finishing details. The zippers always have one of the brands: "Lampo", "IPI", "Opti", "riri", or "ykk". Another trick is that most bags have the inside with the exclusive 'jacquard nylon' lining of the brand. The original lining is composed of a line with the design of a string and another with the logo "PRADA" repeatedly in alternating lines. With each line the "PRADA" logo appears upside down and then upright, and so repeatedly. Another important detail that we can notice is the main logo: the "R" for "PRADA" should have the front leg slightly curved, below it should have written "Milano" and not "Milan" and the year should be "1913".

MIU MIU

Prada bags always come with a plastic authenticity card, approximately the size of a credit card, which contains a serial number, bag material name and color, and a bar code. In addition they should contain a small white label with 2 or 3 numbers written in black in the inside pocket. Prada bags are among the most difficult to cite which is the best way to analyze the details of authenticity, as each style has unique coatings, zippers and materials. We always check the hardware, seams and finishing details. The zippers always have one of the brands: "Lampo", "IPI", "Opti", "riri", or "ykk". Another trick is that most bags have the inside with the exclusive 'jacquard nylon' lining of the brand. The original lining is composed of a line with the design of a string and another with the logo "PRADA" repeatedly in alternating lines. With each line the "PRADA" logo appears upside down and then upright, and so repeatedly. Another important detail that we can notice is the main logo: the "R" for "PRADA" should have the front leg slightly curved, below it should have written "Milano" and not "Milan" and the year should be "1913".

VALENTINO

Valentino products are manufactured only with very high quality materials, and do not have an irregular or rough appearance. In addition, the entire seam must be perfect and aligned. The 'studs' presented in several pieces must always be pyramid-shaped, in addition to having the same dimension and spacing between them. The logo should always be either printed on the leather or sewn in the form of a label on the inside of the bag. In recent years the brand has also adhered to the serial numbers, usually sewn into the inner side of the pocket. One trick to identifying shoes is that the number of an original Valentino is always written in the Italian number, not the American one.

YVES SAINT LAURENT

Saint Laurent bags, have a serial number engraved on the inside. In addition, the internal brand label must always be aligned and the seams and finishes must be impeccable.

LOUIS VUITTON

Instead of serial numbers, Louis Vuitton bags have "date codes" that indicate when and where the product was made. The codes are almost always composed of letters and numbers and are stamped on labels or directly on the coatings, always inside the piece. In addition to a valid and properly stamped date code, the following are also analyzed: the hardware of the piece, always with the 'LV' logo the monogrammed print 'LV' (it should always be symmetrical and the seams perfect, with the same number of stitches on each side). There are authentic bags without a date code. Some authentic bags that have the lining in Alcântara may have codes that are almost impossible to read or that have disappeared over time, it may also happen with older pieces or that have been washed. When this is the case, these pieces are analyzed according to other characteristics that an authentic Louis Vuitton piece should have.

CELINE

Celine bags that have the logo printed on the outside must have written CELINE with an acute accent on the first "e" and "Paris" below. The logo cannot be thick or blurred. The internal logo must have written "Made in Italy". In most bags you will find an engraved serial number. The numbers and letters are not unique so they can be repeated. They must always contain this format: one letter, two letters, four numbers. Watch out for serial numbers that start with "S-GA" because many replicas use this prefix. Unlike other brands, Céline does not put the mark on zippers. These must not contain any writing. In Luggage bags zippers should always have a more matte old look, should not be shiny. The leather used by the brand is always of the highest quality, with the seam and finish always being impeccable.

We have the highest commitment to the quality and authenticity of the products available on our website.

BALENCIAGA

Balenciaga bags have an internal label with a code/serial number. The hardwares must be thick and rounded (not thin or square), in addition, the rivets must be rounded and not square. The Zippers must have the name "Lampo" engraved or the Balenciaga ‘B’. The Balenciaga bag has a unique characteristic, which is the aged leather. Since the Autumn/Winter 2007 collection the brand started using sheep leather instead of goat leather, due to the scarcity of the same. It’s leather is very unique and therefore usually fakes can be easily recognized by our experts.

HERMES

Hermes only uses top quality leather the come from all over the world. The colour of the bag is very important to make sure that it is authentic, it should not appear to be painted. The metals used by the brand are very unique and specific. Most Birkins have four "nails" at the feet, but, larger sizes can have a line of "nails" in the middle as well. The Birkin bags have two stamps: a heat stamp with the name Hermes and the blind stamp, which indicates the year that bag was made and the craftsman who created it - this way, if you need to fix something, the bag can be returned to the same craftsman for repair. The heat stamp, is printed on sheet metal matching the color of the metals, but the blind stamp should be barely visible. The imitations often make the blind stamp bigger or heavier/thicker. While the authentic ones are difficult to see, the replicas make them evident.

BOTTEGA VENETA

The Bottega Veneta bags have a perfect "Intrecciato" work with braided leather. The classic material used by Bottega is Nappa leather, but we also see special materials used for limited editions. Currently, all Bottega Veneta bags have a small rectangular authenticity label sewn into the lining, usually on the inside pocket. These labels are off-white with black letters, and are written on the front "Bottega Veneta - MADE IN ITALY" or just "BOTTEGA VENETA" and on the back they have a serial number or model. In vintage bags, the fabric coverings may have printed " Bottega Veneta ", " BV ", or the butterfly seal often used by the brand. The zippers used are always of high quality and should not deform. Almost always all metals used in the bag should have the logo engraved and should follow a pattern. For example: if the zipper of the bag is bronze then all the rest of the hardwares should be bronze.

CHANEL

Chanel has hologram signature stickers that contain a serial number, usually consisting of 7 or 8 digits. The number must match that of the black authenticity card (if available). These holograms have changed a lot over the last decade, before the 1980s, the bags did not have hologram stickers or authenticity cards, but still there are other ways to ensure the authenticity of your vintage bag. The logo engraved on the inside of the bag must always have written "CHANEL" (usually in the same color as the bag hardware) and must be correctly spaced and aligned. The "patchwork" of the classic Chanel bag must fit perfectly when the "flap" is closed, making the alignment of the outside meet the "flap". As for the "CC" hardware, the C on the right should pass over the C on top and below it should be the opposite (the left over the right).

CHLOÉ

All Chloé bags, are made of only excellent materials. The leather or suede should be soft and smooth and the seam should be uniform and flawless. Inside the inner pocket there is a specific serial number.

CHRISTIAN DIOR

Christian Dior bags have a serial number normally located inside the bag on the back of the brand label. In addition, the dust bag that comes with the bag should be white cotton with the logo in gray.

FENDI

The Fendi brand uses a Canvas fabric with the "FF" logo inverted. The "Fs" should never touch. The "FF" buckle, as it appears on the famous Baguette, must be symmetrical with the 'arm' of the "Fs", not exceeding half the buckle and the other hardware must have written 'Fendi' as well. Another famous bag, the Spy, at the top of the buckle must have some kind of transparent beveled glass. The purse must be fixed by flat head screws and must have a two-piece hinge. The braiding of the straps and the clasp should also be observed, making sure that the braids continue to the edges, remaining well fixed and close to the seams. The Fendi 2 Jours and 3 Jours has a metal bar in the length of the upper opening of the bag, which should be well fixed by 4 hexagonal screws. In addition, all Fendi made after 1980, must come with a serial number stamped on the lining or engraved on an inner label. When there is a leather or silver label on the inside, it must have "Fendi Made in Italy" written on it. The serial number is a 15 to 17 digit number. The most recent Fendi bags should have a hologram label, check that it has a great holographic effect, because even some good fakes can replicate the adhesive.

GUCCI

The "GG's" of the Canvas fabric must be symmetrically aligned, legible and easy to see. The bags must have an internal label with the printed mark and the writing "Made in Italy". Behind this label you will find an internal manufacturing code. The leather GG must always be engraved in low relief, not printed. The hardware must be heavy and well made, usually accompanied by the logo. The zippers should always be made of metal or plastic, if it is metal it should have the logo engraved. We also look at the bag that comes with the bag (when available). It must contain the logo well stamped, without being blurred.

JIMMY CHOO

In the authentic Jimmy Choo bags, the writing "JIMMY CHOO" must always be in capital letters, besides being centered between the 'heads' of the screws. The brand's hardware and clasp are always heavy. The leather or suede should be soft and smooth and the seam should be uniform and flawless.

MARC JACOBS

Marc Jacobs bags have a serial code and the symbol "RiRi", "Lampo", or "MJ" on the zippers.

PRADA

Prada bags always come with a plastic authenticity card, approximately the size of a credit card, which contains a serial number, bag material name and color, and a bar code. In addition they should contain a small white label with 2 or 3 numbers written in black in the inside pocket. Prada bags are among the most difficult to cite which is the best way to analyze the details of authenticity, as each style has unique coatings, zippers and materials. We always check the hardware, seams and finishing details. The zippers always have one of the brands: "Lampo", "IPI", "Opti", "riri", or "ykk". Another trick is that most bags have the inside with the exclusive 'jacquard nylon' lining of the brand. The original lining is composed of a line with the design of a string and another with the logo "PRADA" repeatedly in alternating lines. With each line the "PRADA" logo appears upside down and then upright, and so repeatedly. Another important detail that we can notice is the main logo: the "R" for "PRADA" should have the front leg slightly curved, below it should have written "Milano" and not "Milan" and the year should be "1913".

MIU MIU

Prada bags always come with a plastic authenticity card, approximately the size of a credit card, which contains a serial number, bag material name and color, and a bar code. In addition they should contain a small white label with 2 or 3 numbers written in black in the inside pocket. Prada bags are among the most difficult to cite which is the best way to analyze the details of authenticity, as each style has unique coatings, zippers and materials. We always check the hardware, seams and finishing details. The zippers always have one of the brands: "Lampo", "IPI", "Opti", "riri", or "ykk". Another trick is that most bags have the inside with the exclusive 'jacquard nylon' lining of the brand. The original lining is composed of a line with the design of a string and another with the logo "PRADA" repeatedly in alternating lines. With each line the "PRADA" logo appears upside down and then upright, and so repeatedly. Another important detail that we can notice is the main logo: the "R" for "PRADA" should have the front leg slightly curved, below it should have written "Milano" and not "Milan" and the year should be "1913".

VALENTINO

Valentino products are manufactured only with very high quality materials, and do not have an irregular or rough appearance. In addition, the entire seam must be perfect and aligned. The 'studs' presented in several pieces must always be pyramid-shaped, in addition to having the same dimension and spacing between them. The logo should always be either printed on the leather or sewn in the form of a label on the inside of the bag. In recent years the brand has also adhered to the serial numbers, usually sewn into the inner side of the pocket. One trick to identifying shoes is that the number of an original Valentino is always written in the Italian number, not the American one.

YVES SAINT LAURENT

Saint Laurent bags, have a serial number engraved on the inside. In addition, the internal brand label must always be aligned and the seams and finishes must be impeccable.

LOUIS VUITTON

Instead of serial numbers, Louis Vuitton bags have "date codes" that indicate when and where the product was made. The codes are almost always composed of letters and numbers and are stamped on labels or directly on the coatings, always inside the piece. In addition to a valid and properly stamped date code, the following are also analyzed: the hardware of the piece, always with the 'LV' logo the monogrammed print 'LV' (it should always be symmetrical and the seams perfect, with the same number of stitches on each side). There are authentic bags without a date code. Some authentic bags that have the lining in Alcântara may have codes that are almost impossible to read or that have disappeared over time, it may also happen with older pieces or that have been washed. When this is the case, these pieces are analyzed according to other characteristics that an authentic Louis Vuitton piece should have.

CELINE

Celine bags that have the logo printed on the outside must have written CELINE with an acute accent on the first "e" and "Paris" below. The logo cannot be thick or blurred. The internal logo must have written "Made in Italy". In most bags you will find an engraved serial number. The numbers and letters are not unique so they can be repeated. They must always contain this format: one letter, two letters, four numbers. Watch out for serial numbers that start with "S-GA" because many replicas use this prefix. Unlike other brands, Céline does not put the mark on zippers. These must not contain any writing. In Luggage bags zippers should always have a more matte old look, should not be shiny. The leather used by the brand is always of the highest quality, with the seam and finish always being impeccable.